Marketing - Team Presentation

By Julia Schlotmann
2 min

 

 Marketing - Team Presentation

Settled on two different continents and five countries (FR, US, CA, UK, DE), our marketing team includes ≃ 30+ individuals

Our marketing team is responsible for creating and executing strategies to attract and convert potential customers through digital marketing, content creation, and lead generation.

  Marketing - Team Organization

Let’s break down our marketing - teams' organization and scopes

Team

Scope

Product Marketing

  • Develop and execute go-to-market strategies for product launches, including positioning and messaging

  • Conduct market research and competitive analysis to understand customer needs, market trends, and the competitive landscape

Demand Generation

  • Scale marketing initiatives to drive accepted SQLs

  • Optimize the conversion rates through the entire inbound funnel

  • Analyze and optimize campaign performance by tracking key metrics, conducting A/B testing, and leveraging data

Brand Design

  • Provide the team with advertising designs as well as event display designs

  • Contribute to the brand evolution by creating reusable templates, patterns and symbols unique to 360Learning

Content Marketing

  • Grow qualified SEO traffic on strategic keywords

  • Define and reflect brand narrative throughout all content channels (blog, website, ads, e-books etc.)

  • Increase brand visibility in the learning industry through webinars co-hosted with partners

Communication and Community Management

  • Develop and execute the community strategy to ensure growth and engagement objectives

  • Manage the newsletter and our associated - LinkedIn page to keep members engaged

Event Management

  • Organize different events in EMEA and North America (trade shows, webinars etc.)

  • Generate pipeline, create awareness and deliver the 360L experience through Events

Interview Guides

Now that you know more about the 360Learning marketing - team, we hope you'll be excited to apply for an open role! Best of luck to you, we can't wait to review your application!

Read Further

https://www.youtube.com/watch?v=O779E21h_rE

 

 

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