Marketing - Team Presentation

Settled on two different continents and five countries (FR, US, CA, UK, DE), our marketing team includes ≃ 30+ individuals

Our marketing team is responsible for creating and executing strategies to attract and convert potential customers through digital marketing, content creation, and lead generation.

1 Marketing - Team Presentation
2 Marketing - Team Organization
3 Interview Guides
4 Read Further

Marketing - Team Organization

Let’s break down our marketing - teams' organization and scopes

Team	Scope
Product Marketing	Develop and execute go-to-market strategies for product launches, including positioning and messaging Conduct market research and competitive analysis to understand customer needs, market trends, and the competitive landscape
Demand Generation	Scale marketing initiatives to drive accepted SQLs Optimize the conversion rates through the entire inbound funnel Analyze and optimize campaign performance by tracking key metrics, conducting A/B testing, and leveraging data
Brand Design	Provide the team with advertising designs as well as event display designs Contribute to the brand evolution by creating reusable templates, patterns and symbols unique to 360Learning
Content Marketing	Grow qualified SEO traffic on strategic keywords Define and reflect brand narrative throughout all content channels (blog, website, ads, e-books etc.) Increase brand visibility in the learning industry through webinars co-hosted with partners
Communication and Community Management	Develop and execute the community strategy to ensure growth and engagement objectives Manage the newsletter and our associated - LinkedIn page to keep members engaged
Event Management	Organize different events in EMEA and North America (trade shows, webinars etc.) Generate pipeline, create awareness and deliver the 360L experience through Events

Interview Guides

Now that you know more about the 360Learning marketing - team, we hope you'll be excited to apply for an open role! Best of luck to you, we can't wait to review your application!

Our current open roles are listed here => 360Learning
The EMEA Interview Guide is available here : EMEA Interview Guide
The North American Interview Guide is available here : North American Interview Guide

Read Further

What’s Collaborative Learning by the way ? Collaborative Learning tag | 360Learning
Our success stories Customers | 360Learning
Frequently Asked Questions
Our CEO’s take on learning

https://www.youtube.com/watch?v=O779E21h_rE